Don’t Be Predictable in Marketing

Marketing is the art of communicating business benefits in a way that attracts customers and increases sales.

The traditional marketer is often an intelligent individual that studied marketing or has grown to become an educated marketer. He or she develops this skill by reading a lot of marketing books and following old and experienced trends. Using “safe” and traditional methods allows these artists to get by and make do.

It is safe to be average, but nobody remembers average.

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