Emailing: What Would Can-Spam Do? (WWC-SD)

emailing

As I am building my next mass-email campaign, I was wondering WWC-SD (What Would Can-Spam Do?).

Can-Spam establishes the standards in sending commercial emails. The Federal Trade Commission (FTC) enforces these rules.

For most of us marketing professionals, considering Can-Spam in our email campaigns is like taking a kid to a candy store and telling him he can only look. We have the ability to buy lists of thousand of contacts across industries, but we are not supposed to use these for campaigns. Continue reading “Emailing: What Would Can-Spam Do? (WWC-SD)”

The Secret No One Tells You About: Demand and Lead Generation

demand generation

Demand generation and lead generation are often used interchangeably to represent the idea that someone may be interested in buying the fabulous product you are selling.

As I am reading the Patterson Principles of Selling by Jeffrey Gitomer, I realize that these 2 things are different, and identifying what make them unique would allow each approach to generate better results individually.

My approach is always to try to do the best small task that I can and then move on to the next; for that, I identify small differences between concepts and apply a strategic approach accordingly.demand-generation Continue reading “The Secret No One Tells You About: Demand and Lead Generation”