Consumers: Pay Attention to These 5 Marketing Tricks

Consumer rights

This post is probably one that will bother some marketing professionals, but I believe that educated consumers lead companies to challenge themselves and push them to create better products that are more useful and relevant to their lives.

With this past election and Donald Trump’s big win, I have felt the need to go back to where marketing and psychology meet and understand how consumers make decisions. Continue reading “Consumers: Pay Attention to These 5 Marketing Tricks”

5 Reasons to Stop the Feud Between Marketing and Sales

In B2B, I often hear people talking about the relationship between marketing and sales. This is very disturbing, because the difference is most of the time presented in a type of conflict of resources and activity. When sales are down, sales teams speak negatively about marketing, and the opposite is true as well. Most of the discussions are attempts to dismiss responsibility.

To me, this is a “chicken or the egg” scenario. Both are necessary to any organization and both have an important responsibility to increase the company’s bottom line. However, in many organizations, top leaders can make the decision to cut marketing activity because it does not show direct, measurable revenue that can be attributed to marketing. Most of the time, sales teams are the final touch that closes the sale, except for B2C where e-commerce websites are usually managed by marketing. In the spirit of Socrates, “The only thing that I know is that I know nothing.” I think that it is fair to ask: what does marketing bring to the bottom line? Continue reading “5 Reasons to Stop the Feud Between Marketing and Sales”