Top 50 Most Influential CMO in Ghana
Charles K
The necessity to act on our vision
News Flash: I moved to Africa to lead the Fintech revolution at DreamOval and join the most important NGO geared toward the African cultural heritage: The Heritage and Cultural Society of Africa (HACSA). I have worked on my vision for […]
I tried, I’ve learned & bounced back: Post Mortem Analysis of Shelterous, Inc
At the end of 2011, I started Shelterous, Inc. when I was still a student at the Harvard Extension School. Shelterous was an airline review website that allows travelers to give their feedback on previous flights to help future travelers […]
The 5 Major Steps in Your Customer Journey
There are 5 major levers in your to use in your customer journey that are essential for the success of your brand. You need to pay attention to all of these levers to grow your business.
Ask yourself the right questions when building end of year marketing dashboards
It is that time of the year again, late October, when B2B marketers take a hard look at the year to date and start figuring out the strategy, tactics and budget for the next year. Every year it is the […]
Evolution of Messaging in the Customer Experience
While growing up, my mom told me that when we first engage in a discussion with someone that we just meet, we listen to the person introducing themselves, we pay attention to what they say, and their body language. Then, […]
Today I became an American citizen.
In business and life, I enjoy pushing the boundaries of what is considered to be possible and go after my big dream that is composed of smaller dreams that I organize in a way that I can build on. I […]
Implementing Wifi in hostile areas with Lenell White III
I had a great breakfast this morning with my friend Lenell D. White III, MTM, and we talked about the use of drones to bring wifi networks into hostile environments.
The impact of technology mindset on marketing
I have worked with a lot of technical teams, and frequently I hear them say that they are specialized in a specific coding language, whether it is python, or Ruby, Java, or whatever is coming next. Tech teams work on […]
Why was Prime Day 2018 a long marketing nap?
It is easy to picture the worst happening and to react by trying to prepare for those rocky times ahead. In most of the companies I have worked with, we’ve designed a crisis plan in case things were to turn […]