When I embarked on a journey to Ghana, my idea was to bring with me a secret formula, a foreign strategy that would revolutionize the local business landscape. Some foreign “obruni [white]” formula that would be automatically accepted like what […]
One of my staff asked me why I decided to move to Africa and leave my job in the US when most reasonable people on this side of the world do the opposite. This is a true and valid question. […]
It is good to be driven and to have dreams that you want to turn into reality. As human beings, we are limited in resources—time, health, and money. I know something about financing seemingly unattainable projects, because eight years ago, […]
I have been working on Account Based Marketing (ABM) for a few years now in B2B operation marketing, and I love the value that it brings to companies and to prospects. Instead of spending a lot of money to acquire […]
I love small local businesses with a soul and a relatable story. Businesses where you can talk with the owner and hear his/her passion in every sentence. Businesses for which you go to your favorite social network and click “Like”, […]
When it comes to running a business, marketing is the the umph that makes your product stand out in a world of commodities. Understand that your target customer hasn’t been waiting for you to come to market to answer the […]
Most B2B marketers agree that it takes between eight and ten touchpoints to generate interest with a potential prospect. A touchpoint happens when the product or service comes into contact with the potential customer. It is the place where the […]
In B2B, I often hear people talking about the relationship between marketing and sales. This is very disturbing, because the difference is most of the time presented in a type of conflict of resources and activity. When sales are down, sales […]
