Charles Kollo on CNBC
Tech
Fintech in Ghana and Africa provide value to the Banking Ecosystem
Fintech, the contraction of the words financial and technology, refers to the innovation that is disrupting traditional financial methods in the delivery of financial services. In Ghana, the payment space is composed primarily of companies that provide financial services to […]
5 REASONS BANKS NEED TO PREPARE FOR POST-COVID-19 WHILE MANAGING THE CRISIS
The coronavirus outbreak is proving to be a black swan for businesses worldwide. Under such difficult circumstances, there is hardly any institutional memory to draw on. Although no one may have predicted a global pandemic, some businesses are more prepared […]
Implementing Wifi in hostile areas with Lenell White III
I had a great breakfast this morning with my friend Lenell D. White III, MTM, and we talked about the use of drones to bring wifi networks into hostile environments.
PODCAST: Account-Based Marketing for Small Teams w/ Charles Kollo
I got the great pleasure to be featured on the #Flipmyfunnel podcast with Atlanta’s own Sangram Vajre to discuss Account Based Marketing for small teams.
The Good the Bad and the Ugly GDPR
The world of digital marketing is evolving, and consumer data is at the center of this evolution. It took about 20 years to create an enforceable internet regulation that protects customers. This comes at a high price for companies. The Propeller […]
Pre-GDPR tales for serious big data Marketers and Web entrepreneurs
Once upon a time, there was a talented little SAAS company who was making a lot of money thanks to a mix of state of the art engineering, Marketing agility, and Sales Ninjas. They all lived happy in this company […]
How important is your next shiny object?
In the martech’s world, shiny objects appear every day. In B2B, they give the promise of more leads, better leads, shinier leads. In B2C more sales, better buyers, and increase in loyalty. These new software products are presented behind customer […]
Marketing Tracking Cookies 101
‘Tracking cookies’ allow you to provide your customers and visitors, with an uninterrupted experience with your brand. Tracking cookies are the centerpiece of most of the automation marketing technologies and website analytics. More and more companies implement them on their […]
Impressions are not Touchpoints
There are seemingly countless websites out there. Every minute, 571 new websites go live. Internet users going through websites very quickly, skimming content and then leaving in an average of 15 seconds. Think about your own web-surfing habits and you will probably agree. Web […]