This post is probably one that will bother some marketing professionals, but I believe that educated consumers lead companies to challenge themselves and push them to create better products that are more useful and relevant to their lives.
With this past election and Donald Trump’s big win, I have felt the need to go back to where marketing and psychology meet and understand how consumers make decisions. Continue reading “Consumers: Pay Attention to These 5 Marketing Tricks”
As I am building my next mass-email campaign, I was wondering WWC-SD (What Would Can-Spam Do?).
For most of us marketing professionals, considering Can-Spam in our email campaigns is like taking a kid to a candy store and telling him he can only look. We have the ability to buy lists of thousand of contacts across industries, but we are not supposed to use these for campaigns. Continue reading “Emailing: What Would Can-Spam Do? (WWC-SD)”
Most of the time, when I mention speed in marketing, someone will attach this trait to the fact that I’m of the “millennial” generation. When I say “speed”, I’m talking about the way technology, innovation, and the world itself is pushing each one of us to do better tomorrow than what we are doing today. A letter that used to take three days by mail now takes seconds. What happens in tech and innovation is also happening to marketing. Continue reading “Why Do Millennials Love Marketing Speed (And Why You Should, Too!)”
Football season is starting again and I am just now learning the rules of this national sport. I see football as an analogy to overcoming objections and strong resistances in business. What happens in a football field is the same thing that happens in the marketplace: You have forces that are pushing against each other to gain ground against the other.
One striking difference with football teams is the players’ capacity to make quick decisions, learning from experience trying different approaches, and the way players adapt to change. Continue reading “How Can Football Help Overcome Objections?”
Marketing is the art of communicating business benefits in a way that attracts customers and increases sales.
The traditional marketer is often an intelligent individual that studied marketing or has grown to become an educated marketer. He or she develops this skill by reading a lot of marketing books and following old and experienced trends. Using “safe” and traditional methods allows these artists to get by and make do.