Digital marketing was born with the growth of Internet technologies around Y2K. This, in many ways, is still a new and developing way to connect technology and marketing. People are still learning what this means. When someone says that (s)he does digital marketing, it is not always clear what this means, as it represents different things to different people. My mom often tries to understand if my job is to be on Facebook all day. My friends think that I have the coolest job where people pay me to tweet stuff and like other people messages.