I love tech, and I was born in this era, when it is easier to create and analyze a website in full HTML than building an outdoor shed (even if I can do both now). Allow me to share this […]
In B2B, I often hear people talking about the relationship between marketing and sales. This is very disturbing, because the difference is most of the time presented in a type of conflict of resources and activity. When sales are down, sales […]
Demand generation and lead generation are often used interchangeably to represent the idea that someone may be interested in buying the fabulous product you are selling. As I am reading the Patterson Principles of Selling by Jeffrey Gitomer, I realize that […]
