It is that time of the year again, late October, when B2B marketers take a hard look at the year to date and start figuring out the strategy, tactics and budget for the next year. Every year it is the […]
Most B2B marketers agree that it takes between eight and ten touchpoints to generate interest with a potential prospect. A touchpoint happens when the product or service comes into contact with the potential customer. It is the place where the […]
I love tech, and I was born in this era, when it is easier to create and analyze a website in full HTML than building an outdoor shed (even if I can do both now). Allow me to share this […]