« Scrolling through life and fishing for praise » Drake, Emotionless Social media are platforms that have started as a virtual extension of associations and groups. They allowed members to stay connected outside their physical space. These groups were often tied […]
There are 5 major levers in your to use in your customer journey that are essential for the success of your brand. You need to pay attention to all of these levers to grow your business.
I have worked with a lot of technical teams, and frequently I hear them say that they are specialized in a specific coding language, whether it is python, or Ruby, Java, or whatever is coming next. Tech teams work on […]
We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future – Peter Drucker We live in a […]
Companies are wrapping their head around the idea that they might need to adopt new technology solutions to support their growth. To improve the companies’ performance, marketing is the lowest hanging fruit, as they have been considered for a long […]
In the martech’s world, shiny objects appear every day. In B2B, they give the promise of more leads, better leads, shinier leads. In B2C more sales, better buyers, and increase in loyalty. These new software products are presented behind customer […]
I love small local businesses with a soul and a relatable story. Businesses where you can talk with the owner and hear his/her passion in every sentence. Businesses for which you go to your favorite social network and click “Like”, […]
Published first on MessageGears’ Blog: Marketing’s Evolution Keeps Making It More Personal. The evolution of marketing over the past 50 years brought it from being sales led to being tech led today, and technology will continue to drive this science […]
When it comes to running a business, marketing is the the umph that makes your product stand out in a world of commodities. Understand that your target customer hasn’t been waiting for you to come to market to answer the […]
This post is probably one that will bother some marketing professionals, but I believe that educated consumers lead companies to challenge themselves and push them to create better products that are more useful and relevant to their lives. With this […]