There are 5 major levers in your to use in your customer journey that are essential for the success of your brand. You need to pay attention to all of these levers to grow your business.Continue reading “The 5 Major Steps in Your Customer Journey”
In marketing, it is a little different and our goal is customer satisfaction. Everything revolves around the customer experience and satisfaction. Sometimes customers need to go through a long journey, and sometimes the experience is short and sweet and the question is simply to figure out the quickest way to buy. Continue reading “The impact of technology mindset on marketing”
We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future – Peter Drucker
We live in a great time, when business-minded people have abundant opportunities. There are as many opportunities now as there were in June 2010, when Uber was just a crazy idea, and Airbnb was unthinkable. Continue reading “5 Digital Projections for June 2026”
There are three phases that I consider when I analyze companies, and as a stakeholder, there are several opportunities to help them grow. Continue reading “The truth about your company’s digital journey”
Last week I have received an email from another blogger:
Published first on MessageGears’ Blog: Marketing’s Evolution Keeps Making It More Personal.
The evolution of marketing over the past 50 years brought it from being sales led to being tech led today, and technology will continue to drive this science as it catches up with customers’ interests. People are buying differently, they are smarter and more demanding with what they’re looking for.
Understand that your target customer hasn’t been waiting for you to come to market to answer the problem you are hoping to solve. Whether you are selling a book, a service, or a product, you need to go to specific steps to communicate effectively to your target in a language they can understand. Also, let’s cut it to the chase, if you are living anywhere after 2017, there is a good chance that all businesses need a website and other forms of digital marketing. The good thing is that digital marketing is cheaper than brick and mortar, but it shouldn’t be free (unless you don’t believe in yourself).
There are three questions that you absolutely need to ask yourself to measure success as you start your business. Marketing should not be buried under the noise of the daily grind. Continue reading “3 Marketing Questions Every Small Business Owner Needs To Ask Himself”
With this past election and Donald Trump’s big win, I have felt the need to go back to where marketing and psychology meet and understand how consumers make decisions. Continue reading “Consumers: Pay Attention to These 5 Marketing Tricks”