I love small local businesses with a soul and a relatable story. Businesses where you can talk with the owner and hear his/her passion in every sentence. Businesses for which you go to your favorite social network and click “Like”, “Follow”, hoping that it would make a difference. Continue reading “3 Simple Marketing Tips for Amazing And Memorable Small Businesses.”
Published first on MessageGears’ Blog: Marketing’s Evolution Keeps Making It More Personal.
The evolution of marketing over the past 50 years brought it from being sales led to being tech led today, and technology will continue to drive this science as it catches up with customers’ interests. People are buying differently, they are smarter and more demanding with what they’re looking for.
When it comes to running a business, marketing is the the umph that makes your product stand out in a world of commodities.
Understand that your target customer hasn’t been waiting for you to come to market to answer the problem you are hoping to solve. Whether you are selling a book, a service, or a product, you need to go to specific steps to communicate effectively to your target in a language they can understand. Also, let’s cut it to the chase, if you are living anywhere after 2017, there is a good chance that all businesses need a website and other forms of digital marketing. The good thing is that digital marketing is cheaper than brick and mortar, but it shouldn’t be free (unless you don’t believe in yourself).
There are three questions that you absolutely need to ask yourself to measure success as you start your business. Marketing should not be buried under the noise of the daily grind. Continue reading “3 Marketing Questions Every Small Business Owner Needs To Ask Himself”
This post is probably one that will bother some marketing professionals, but I believe that educated consumers lead companies to challenge themselves and push them to create better products that are more useful and relevant to their lives.
With this past election and Donald Trump’s big win, I have felt the need to go back to where marketing and psychology meet and understand how consumers make decisions. Continue reading “Consumers: Pay Attention to These 5 Marketing Tricks”