Today I became an American citizen.

In business and life, I enjoy pushing the boundaries of what is considered to be possible and go after my big dream that is composed of smaller dreams that I organize in a way that I can build on. I […]

The impact of technology mindset on marketing

I have worked with a lot of technical teams, and frequently I hear them say that they are specialized in a specific coding language, whether it is python, or Ruby, Java, or whatever is coming next. Tech teams work on […]

Why was Prime Day 2018 a long marketing nap?

It is easy to picture the worst happening and to react by trying to prepare for those rocky times ahead. In most of the companies I have worked with, we’ve designed a crisis plan in case things were to  turn […]

5 Digital Projections for June 2026

We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future – Peter Drucker We live in a […]

The truth about your company’s digital journey

Companies are wrapping their head around the idea that they might need to adopt new technology solutions to support their growth. To improve the companies’ performance, marketing is the lowest hanging fruit, as they have been considered for a long […]