Evolution of Messaging in the Customer Experience

While growing up, my mom told me that when we first engage in a discussion with someone that we just meet, we listen to the person introducing themselves, we pay attention to what they say, and their body language. Then, we talk using empathy and relate to the person in a meaningful and sincere way.

When it comes to messaging and technology, it’s the same thing, and most of the digital messaging tools have been created with the idea of enabling interaction with a large number of people. Continue reading “Evolution of Messaging in the Customer Experience”

The impact of technology mindset on marketing

I have worked with a lot of technical teams, and frequently I hear them say that they are specialized in a specific coding language, whether it is python, or Ruby, Java, or whatever is coming next. Tech teams work on the architecture of platforms that rely on these coding languages. Technology is often turned toward itself, and the goal is to build the best tech resource, be the best developer, and to geek about it.
In marketing, it is a little different and our goal is customer satisfaction. Everything revolves around the customer experience and satisfaction. Sometimes customers need to go through a long journey, and sometimes the experience is short and sweet and the question is simply to figure out the quickest way to buy. Continue reading “The impact of technology mindset on marketing”

Why was Prime Day 2018 a long marketing nap?

It is easy to picture the worst happening and to react by trying to prepare for those rocky times ahead. In most of the companies I have worked with, we’ve designed a crisis plan in case things were to  turn bad. This includes anything from a moment of bad publicity, to a rogue employee and anything else in between.

Large corporations have crisis plans that they can put in to action in hours (if not less) at any time of the day or night. However, most of these large businesses don’t really prepare for opportunities that are coming from the market. Continue reading “Why was Prime Day 2018 a long marketing nap?”

5 Money Management Tips When Financing Your Dreams to Reality

when financing your dreams to reality-2

It is good to be driven and to have dreams that you want to turn into reality. As human beings, we are limited in resources—time, health, and money. I know something about financing seemingly unattainable projects, because eight years ago, I decided to come live in the US permanently, to live my American dream, and so far, I am not disappointed. Continue reading “5 Money Management Tips When Financing Your Dreams to Reality”

5 Digital Projections for June 2026

We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future – Peter Drucker

We live in a great time, when business-minded people have abundant opportunities. There are as many opportunities now as there were in June 2010, when Uber was just a crazy idea, and Airbnb was unthinkable. Continue reading “5 Digital Projections for June 2026”

The truth about your company’s digital journey

Companies are wrapping their head around the idea that they might need to adopt new technology solutions to support their growth. To improve the companies’ performance, marketing is the lowest hanging fruit, as they have been considered for a long time as an art and craft department. Jack Ma, Alibaba’s CEO, calls this transformation the “New Retail.” It can be applied to finance, travel, healthcare sectors and even services.

There are three phases that I consider when I analyze companies, and as a stakeholder, there are several opportunities to help them grow. Continue reading “The truth about your company’s digital journey”

8 Questions to ask your team before starting your Account Based Marketing Journey

I have been working on Account Based Marketing (ABM) for a few years now in B2B operation marketing, and I love the value that it brings to companies and to prospects. Instead of spending a lot of money to acquire new prospects that might not be qualified, now we spend money only on targeted accounts. The prospects’ online experience includes viewing only ads that matter for their business. ABM makes sense, from a scientific point of view. For the same campaign assets, would you rather (1) spend $1000 and be viewed by 2% of your top target (you basically wasted about $980 of budget), or (2) spend $1000 on 100% of your most valuable target prospect accounts. Scientifically speaking, option 2 will always bring a better return in your campaign performance.  Continue reading “8 Questions to ask your team before starting your Account Based Marketing Journey”