As Cyber Monday and Black Friday are almost upon us, I wanted to look at a success story and identify key factors of success for this day. It may be too late to implement some tactics, but not too late […]
Football season is starting again and I am just now learning the rules of this national sport. I see football as an analogy to overcoming objections and strong resistances in business. What happens in a football field is the same […]
Marketing is the art of communicating business benefits in a way that attracts customers and increases sales. The traditional marketer is often an intelligent individual that studied marketing or has grown to become an educated marketer. He or she develops this skill […]
