It is good to be driven and to have dreams that you want to turn into reality. As human beings, we are limited in resources—time, health, and money. I know something about financing seemingly unattainable projects, because eight years ago, I decided to come live in the US permanently, to live my American dream, and so far, I am not disappointed. Continue reading “5 Money Management Tips When Financing Your Dreams to Reality”
I have been working on Account Based Marketing (ABM) for a few years now in B2B operation marketing, and I love the value that it brings to companies and to prospects. Instead of spending a lot of money to acquire new prospects that might not be qualified, now we spend money only on targeted accounts. The prospects’ online experience includes viewing only ads that matter for their business. ABM makes sense, from a scientific point of view. For the same campaign assets, would you rather (1) spend $1000 and be viewed by 2% of your top target (you basically wasted about $980 of budget), or (2) spend $1000 on 100% of your most valuable target prospect accounts. Scientifically speaking, option 2 will always bring a better return in your campaign performance. Continue reading “8 Questions to ask your team before starting your Account Based Marketing Journey”
I love small local businesses with a soul and a relatable story. Businesses where you can talk with the owner and hear his/her passion in every sentence. Businesses for which you go to your favorite social network and click “Like”, “Follow”, hoping that it would make a difference. Continue reading “3 Simple Marketing Tips for Amazing And Memorable Small Businesses.”
When it comes to running a business, marketing is the the umph that makes your product stand out in a world of commodities.
Understand that your target customer hasn’t been waiting for you to come to market to answer the problem you are hoping to solve. Whether you are selling a book, a service, or a product, you need to go to specific steps to communicate effectively to your target in a language they can understand. Also, let’s cut it to the chase, if you are living anywhere after 2017, there is a good chance that all businesses need a website and other forms of digital marketing. The good thing is that digital marketing is cheaper than brick and mortar, but it shouldn’t be free (unless you don’t believe in yourself).
There are three questions that you absolutely need to ask yourself to measure success as you start your business. Marketing should not be buried under the noise of the daily grind. Continue reading “3 Marketing Questions Every Small Business Owner Needs To Ask Himself”
Most B2B marketers agree that it takes between eight and ten touchpoints to generate interest with a potential prospect. A touchpoint happens when the product or service comes into contact with the potential customer. It is the place where the customer sees, hears, or interacts with what the company has to offer.
As I mentioned in the past, customers today are well-informed and know how to navigate through all the “blah blah blah” delivered by some brands. They have heard hundreds of thousands of ads from the milk box to the high-end car. They know all the keywords that make them cautious of an advertisement. Words like: unique, better than the competition, authentic. Those can be true in the advertiser’s mind, but they are counterproductive when crafting your touchpoints. Continue reading “Generate Quality Touchpoints to Create Better Connections with Visitors”
In B2B, I often hear people talking about the relationship between marketing and sales. This is very disturbing, because the difference is most of the time presented in a type of conflict of resources and activity. When sales are down, sales teams speak negatively about marketing, and the opposite is true as well. Most of the discussions are attempts to dismiss responsibility.
To me, this is a “chicken or the egg” scenario. Both are necessary to any organization and both have an important responsibility to increase the company’s bottom line. However, in many organizations, top leaders can make the decision to cut marketing activity because it does not show direct, measurable revenue that can be attributed to marketing. Most of the time, sales teams are the final touch that closes the sale, except for B2C where e-commerce websites are usually managed by marketing. In the spirit of Socrates, “The only thing that I know is that I know nothing.” I think that it is fair to ask: what does marketing bring to the bottom line? Continue reading “5 Reasons to Stop the Feud Between Marketing and Sales”