Adapt to your unexpected environment

When I embarked on a journey to Ghana, my idea was to bring with me a secret formula, a foreign strategy that would revolutionize the local business landscape. Some foreign “obruni [white]” formula that would be automatically accepted like what […]

5 Reasons to Stop the Feud Between Marketing and Sales

In B2B, I often hear people talking about the relationship between marketing and sales. This is very disturbing, because the difference is most of the time presented in a type of conflict of resources and activity. When sales are down, sales […]