The world of digital marketing is evolving, and consumer data is at the center of this evolution. It took about 20 years to create an enforceable internet regulation that protects customers. This comes at a high price for companies. The Propeller Insights, in March 2018, indicates that 36 percent of the 300 security executives surveyed will spend between $50,000 and $100,000 on European regulations preparations, and 24 percent will spend between $100,000 and $1 million. Only about 10 percent are expected to spend more than $1 million. There are several sides to the GDPR story that I will present here. You can find a definition about the General Data Protection Regulations here. Continue reading “The Good the Bad and the Ugly GDPR”
Once upon a time, there was a talented little SAAS company who was making a lot of money thanks to a mix of state of the art engineering, Marketing agility, and Sales Ninjas. They all lived happy in this company and were successful in a place called “The Valley of Peaches”. Continue reading “Pre-GDPR tales for serious big data Marketers and Web entrepreneurs”
Last week I have received an email from another blogger:
As I am building my next mass-email campaign, I was wondering WWC-SD (What Would Can-Spam Do?).
For most of us marketing professionals, considering Can-Spam in our email campaigns is like taking a kid to a candy store and telling him he can only look. We have the ability to buy lists of thousand of contacts across industries, but we are not supposed to use these for campaigns. Continue reading “Emailing: What Would Can-Spam Do? (WWC-SD)”
Football season is starting again and I am just now learning the rules of this national sport. I see football as an analogy to overcoming objections and strong resistances in business. What happens in a football field is the same thing that happens in the marketplace: You have forces that are pushing against each other to gain ground against the other.
One striking difference with football teams is the players’ capacity to make quick decisions, learning from experience trying different approaches, and the way players adapt to change. Continue reading “How Can Football Help Overcome Objections?”
Marketing is the art of communicating business benefits in a way that attracts customers and increases sales.
The traditional marketer is often an intelligent individual that studied marketing or has grown to become an educated marketer. He or she develops this skill by reading a lot of marketing books and following old and experienced trends. Using “safe” and traditional methods allows these artists to get by and make do.