The Good the Bad and the Ugly GDPR

The world of digital marketing is evolving, and consumer data is at the center of this evolution. It took about 20 years to create an enforceable internet regulation that protects customers. This comes at a high price for companies. The Propeller […]

How important is your next shiny object?

In the martech’s world, shiny objects appear every day. In B2B, they give the promise of more leads, better leads, shinier leads. In B2C more sales, better buyers, and increase in loyalty. These new software products are presented behind customer […]

Marketing Tracking Cookies 101

Tracking cookies

‘Tracking cookies’ allow you to provide your customers and visitors, with an uninterrupted experience with your brand. Tracking cookies are the centerpiece of most of the automation marketing technologies and website analytics. More and more companies implement them on their […]

Impressions are not Touchpoints

There are seemingly countless websites out there. Every minute, 571 new websites go live. Internet users going through websites very quickly, skimming content and then leaving in an average of 15 seconds. Think about your own web-surfing habits and you will probably agree. Web […]

Emailing: What Would Can-Spam Do? (WWC-SD)

emailing

As I am building my next mass-email campaign, I was wondering WWC-SD (What Would Can-Spam Do?). Can-Spam establishes the standards in sending commercial emails. The Federal Trade Commission (FTC) enforces these rules. For most of us marketing professionals, considering Can-Spam […]

How Can Football Help Overcome Objections?

Football season is starting again and I am just now learning the rules of  this national sport. I see football as an analogy to overcoming objections and strong resistances in business. What happens in a football field is the same […]

Don’t Be Predictable in Marketing

Marketing is the art of communicating business benefits in a way that attracts customers and increases sales. The traditional marketer is often an intelligent individual that studied marketing or has grown to become an educated marketer. He or she develops this skill […]