I had a great breakfast this morning with my friend Lenell D. White III, MTM, and we talked about the use of drones to bring wifi networks into hostile environments.
I got the great pleasure to be featured on the #Flipmyfunnel podcast with Atlanta’s own Sangram Vajre to discuss Account Based Marketing for small teams.
The world of digital marketing is evolving, and consumer data is at the center of this evolution. It took about 20 years to create an enforceable internet regulation that protects customers. This comes at a high price for companies. The Propeller […]
Once upon a time, there was a talented little SAAS company who was making a lot of money thanks to a mix of state of the art engineering, Marketing agility, and Sales Ninjas. They all lived happy in this company […]
In the martech’s world, shiny objects appear every day. In B2B, they give the promise of more leads, better leads, shinier leads. In B2C more sales, better buyers, and increase in loyalty. These new software products are presented behind customer […]
‘Tracking cookies’ allow you to provide your customers and visitors, with an uninterrupted experience with your brand. Tracking cookies are the centerpiece of most of the automation marketing technologies and website analytics. More and more companies implement them on their […]
There are seemingly countless websites out there. Every minute, 571 new websites go live. Internet users going through websites very quickly, skimming content and then leaving in an average of 15 seconds. Think about your own web-surfing habits and you will probably agree. Web […]
As I am building my next mass-email campaign, I was wondering WWC-SD (What Would Can-Spam Do?). Can-Spam establishes the standards in sending commercial emails. The Federal Trade Commission (FTC) enforces these rules. For most of us marketing professionals, considering Can-Spam […]
Football season is starting again and I am just now learning the rules of this national sport. I see football as an analogy to overcoming objections and strong resistances in business. What happens in a football field is the same […]
Marketing is the art of communicating business benefits in a way that attracts customers and increases sales. The traditional marketer is often an intelligent individual that studied marketing or has grown to become an educated marketer. He or she develops this skill […]