I have just bought an art piece by internationally known artist Fahamu Pecou, Atlanta based, and I wanted to let this brilliant artist know what I am thinking of his art. I have written him an open note that I […]
I love small local businesses with a soul and a relatable story. Businesses where you can talk with the owner and hear his/her passion in every sentence. Businesses for which you go to your favorite social network and click “Like”, […]
Published first on MessageGears’ Blog: Marketing’s Evolution Keeps Making It More Personal. The evolution of marketing over the past 50 years brought it from being sales led to being tech led today, and technology will continue to drive this science […]
‘Tracking cookies’ allow you to provide your customers and visitors, with an uninterrupted experience with your brand. Tracking cookies are the centerpiece of most of the automation marketing technologies and website analytics. More and more companies implement them on their […]
I am all about measuring Marketing performance; We are far from the time where it was enough to show nice pictures and repeat. Marketers are turning into Project Managers, and are taking more and more responsibilities in the prospect journey […]
I have been fortunate to work in the marketing departments of large companies and startups of different levels. Through that experience I have learned that company culture is critical to success! Being an employee of a company is like being […]
Here is an informative blog survey that Drift, a company that helps marketers, collected. I have been on the side of the room where the sales team tells us how our leads are not converting and that is why clients […]
There are seemingly countless websites out there. Every minute, 571 new websites go live. Internet users going through websites very quickly, skimming content and then leaving in an average of 15 seconds. Think about your own web-surfing habits and you will probably agree. Web […]
Not reaching and converting the numbers of people you want? Replacing your marketing team is not the answer. Tune that team up! When you want to reach and convert more people, empowering and training your team to know their limits […]
When it comes to running a business, marketing is the the umph that makes your product stand out in a world of commodities. Understand that your target customer hasn’t been waiting for you to come to market to answer the […]
