Most B2B marketers agree that it takes between eight and ten touchpoints to generate interest with a potential prospect. A touchpoint happens when the product or service comes into contact with the potential customer. It is the place where the […]
Digital marketing was born with the growth of Internet technologies around Y2K. This, in many ways, is still a new and developing way to connect technology and marketing. People are still learning what this means. When someone says that (s)he […]
I love tech, and I was born in this era, when it is easier to create and analyze a website in full HTML than building an outdoor shed (even if I can do both now). Allow me to share this […]
This post is probably one that will bother some marketing professionals, but I believe that educated consumers lead companies to challenge themselves and push them to create better products that are more useful and relevant to their lives. With this […]
In B2B, I often hear people talking about the relationship between marketing and sales. This is very disturbing, because the difference is most of the time presented in a type of conflict of resources and activity. When sales are down, sales […]
As I am building my next mass-email campaign, I was wondering WWC-SD (What Would Can-Spam Do?). Can-Spam establishes the standards in sending commercial emails. The Federal Trade Commission (FTC) enforces these rules. For most of us marketing professionals, considering Can-Spam […]
Demand generation and lead generation are often used interchangeably to represent the idea that someone may be interested in buying the fabulous product you are selling. As I am reading the Patterson Principles of Selling by Jeffrey Gitomer, I realize that […]
Measuring individuals’ feelings and perceptions can be complex, especially when they are not always clearly expressed by customers and prospects. Advocates of factoring feelings into marketing strategies state that “people don’t always know what they want anyways, that their emotions […]
Most of the time, when I mention speed in marketing, someone will attach this trait to the fact that I’m of the “millennial” generation. When I say “speed”, I’m talking about the way technology, innovation, and the world itself is […]
As Cyber Monday and Black Friday are almost upon us, I wanted to look at a success story and identify key factors of success for this day. It may be too late to implement some tactics, but not too late […]
