Football season is starting again and I am just now learning the rules of this national sport. I see football as an analogy to overcoming objections and strong resistances in business. What happens in a football field is the same thing that happens in the marketplace: You have forces that are pushing against each other to gain ground against the other.
One striking difference with football teams is the players’ capacity to make quick decisions, learning from experience trying different approaches, and the way players adapt to change. Continue reading “How Can Football Help Overcome Objections?”