Prepare Q4 and start measuring your Marketing performance

I am all about measuring Marketing performance; We are far from the time where it was enough to show nice pictures and repeat. Marketers are turning into Project Managers, and are taking more and more responsibilities in the prospect journey to ensure that people sail smoothly from awareness to active buyers. In this blog, I will go from the assumption that we all agree that websites are an absolute necessity in the communication tool.
For the new Digital Marketing Manager, engaging in this measuring journey is a question of life and death, when you cannot demonstrate the return on investment, budgets WILL be restricted. Q3 might have been too early for you to work on metrics, but don’t let Q4 pass by, otherwise it will slip until next year same time. To prevent that, here are 5 basic metrics you need to start measuring for Q4 2017 from 3 major business tools:

Continue reading “Prepare Q4 and start measuring your Marketing performance”

What Does it Mean to do Digital Marketing in 2017?

Digital marketing was born with the growth of Internet technologies around Y2K. This, in many ways, is still a new and developing way to connect technology and marketing. People are still learning what this means. When someone says that (s)he does digital marketing, it is not always clear what this means, as it represents different things to different people. My mom often tries to understand if my job is to be on Facebook all day. My friends think that I have the coolest job where people pay me to tweet stuff and like other people messages.

I build awesome buyer journeys.

Continue reading “What Does it Mean to do Digital Marketing in 2017?”

Two Words for 2016: Scientific Marketing

Measuring individuals’ feelings and perceptions can be complex, especially when they are not always clearly expressed by customers and prospects. Advocates of factoring feelings into marketing strategies state that “people don’t always know what they want anyways, that their emotions towards our products or brand cannot be put in a box, quantified or measured.” I also believe that people have complex emotions that are influenced by what they are currently doing, where they reside, the people they are with, and a thousand other factors. Continue reading “Two Words for 2016: Scientific Marketing”