Five Things Large Corporations Can Learn From Startups

I have been fortunate to work in the marketing departments of large companies and startups of different levels. Through that experience I have learned that company culture is critical to success! Being an employee of a company is like being a resident of a village. The bigger the village is, the larger the municipal budget and the greater power its leaders have; likewise, the bigger the corporation, the bigger its budget and the more power its CEO has. Yet increasing profit and power are not means of generating higher margins, and behind multiple layers of management is the end-user, the customer, trying to figure out if they should buy your product or a competitor’s. Customers want value, and often an experience. Does your product or service offer something your competitor does not? Continue reading “Five Things Large Corporations Can Learn From Startups”