It is easy to picture the worst happening and to react by trying to prepare for those rocky times ahead. In most of the companies I have worked with, we’ve designed a crisis plan in case things were to turn bad. This includes anything from a moment of bad publicity, to a rogue employee and anything else in between.
Large corporations have crisis plans that they can put in to action in hours (if not less) at any time of the day or night. However, most of these large businesses don’t really prepare for opportunities that are coming from the market. Continue reading “Why was Prime Day 2018 a long marketing nap?”