Why was Prime Day 2018 a long marketing nap?

It is easy to picture the worst happening and to react by trying to prepare for those rocky times ahead. In most of the companies I have worked with, we’ve designed a crisis plan in case things were to  turn bad. This includes anything from a moment of bad publicity, to a rogue employee and anything else in between.

Large corporations have crisis plans that they can put in to action in hours (if not less) at any time of the day or night. However, most of these large businesses don’t really prepare for opportunities that are coming from the market. Continue reading “Why was Prime Day 2018 a long marketing nap?”

Five Things Large Corporations Can Learn From Startups

I have been fortunate to work in the marketing departments of large companies and startups of different levels. Through that experience I have learned that company culture is critical to success! Being an employee of a company is like being a resident of a village. The bigger the village is, the larger the municipal budget and the greater power its leaders have; likewise, the bigger the corporation, the bigger its budget and the more power its CEO has. Yet increasing profit and power are not means of generating higher margins, and behind multiple layers of management is the end-user, the customer, trying to figure out if they should buy your product or a competitor’s. Customers want value, and often an experience. Does your product or service offer something your competitor does not? Continue reading “Five Things Large Corporations Can Learn From Startups”

Don’t Be Predictable in Marketing

Marketing is the art of communicating business benefits in a way that attracts customers and increases sales.

The traditional marketer is often an intelligent individual that studied marketing or has grown to become an educated marketer. He or she develops this skill by reading a lot of marketing books and following old and experienced trends. Using “safe” and traditional methods allows these artists to get by and make do.

It is safe to be average, but nobody remembers average.

Continue reading “Don’t Be Predictable in Marketing”