Charles Kollo on CNBC
startups
Why was Prime Day 2018 a long marketing nap?
It is easy to picture the worst happening and to react by trying to prepare for those rocky times ahead. In most of the companies I have worked with, we’ve designed a crisis plan in case things were to turn […]
Pre-GDPR tales for serious big data Marketers and Web entrepreneurs
Once upon a time, there was a talented little SAAS company who was making a lot of money thanks to a mix of state of the art engineering, Marketing agility, and Sales Ninjas. They all lived happy in this company […]
3 Simple Marketing Tips for Amazing And Memorable Small Businesses.
I love small local businesses with a soul and a relatable story. Businesses where you can talk with the owner and hear his/her passion in every sentence. Businesses for which you go to your favorite social network and click “Like”, […]
Five Things Large Corporations Can Learn From Startups
I have been fortunate to work in the marketing departments of large companies and startups of different levels. Through that experience I have learned that company culture is critical to success! Being an employee of a company is like being […]
Don’t Be Predictable in Marketing
Marketing is the art of communicating business benefits in a way that attracts customers and increases sales. The traditional marketer is often an intelligent individual that studied marketing or has grown to become an educated marketer. He or she develops this skill […]