Martech Thoughts To Serve Consumers Better
I got the great pleasure to be featured on the #Flipmyfunnel podcast with Atlanta’s own Sangram Vajre to discuss Account Based Marketing for small teams.
Continue reading “PODCAST: Account-Based Marketing for Small Teams w/ Charles Kollo”
We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future – Peter Drucker
We live in a great time, when business-minded people have abundant opportunities. There are as many opportunities now as there were in June 2010, when Uber was just a crazy idea, and Airbnb was unthinkable. Continue reading “5 Digital Projections for June 2026”
Le GDPR nous a tenu éveillé pendant plusieurs mois ici aux Etats Unis. Nous arrivons au bout, et il reste quelques éléments à boucler. Pour être honnête, c’est une bonne chose que les marketeurs doivent faire plus attention dans la manière dont ils communiquent avec leur prospects. Les sanctions élevées vont imposer aux entreprise de donner plus de responsabilité au département marketing qui constituera un risque plus important comparé à avant.
Il y a tant d’opportunités d’améliorer la performance des entreprises françaises graces aux nouvelles techniques avancées de marketing. Ces techniques, acquises aux Etats Unis, supportent la croissance organique et permettent d’être plus efficace face à la competition nationale et internationale. Mon blog, qui est principalement rédigé en anglais pour le marché américain, évoluera vers une plate-forme de videos qui permettront aussi aux francophones de bénéficier de mon experience et de mon access privilégié à la culture outre-atlantique.
Companies are wrapping their head around the idea that they might need to adopt new technology solutions to support their growth. To improve the companies’ performance, marketing is the lowest hanging fruit, as they have been considered for a long time as an art and craft department. Jack Ma, Alibaba’s CEO, calls this transformation the “New Retail.” It can be applied to finance, travel, healthcare sectors and even services.
There are three phases that I consider when I analyze companies, and as a stakeholder, there are several opportunities to help them grow. Continue reading “The truth about your company’s digital journey”
The world of digital marketing is evolving, and consumer data is at the center of this evolution. It took about 20 years to create an enforceable internet regulation that protects customers. This comes at a high price for companies. The Propeller Insights, in March 2018, indicates that 36 percent of the 300 security executives surveyed will spend between $50,000 and $100,000 on European regulations preparations, and 24 percent will spend between $100,000 and $1 million. Only about 10 percent are expected to spend more than $1 million. There are several sides to the GDPR story that I will present here. You can find a definition about the General Data Protection Regulations here. Continue reading “The Good the Bad and the Ugly GDPR”
Once upon a time, there was a talented little SAAS company who was making a lot of money thanks to a mix of state of the art engineering, Marketing agility, and Sales Ninjas. They all lived happy in this company and were successful in a place called “The Valley of Peaches”. Continue reading “Pre-GDPR tales for serious big data Marketers and Web entrepreneurs”
I have been working on Account Based Marketing (ABM) for a few years now in B2B operation marketing, and I love the value that it brings to companies and to prospects. Instead of spending a lot of money to acquire new prospects that might not be qualified, now we spend money only on targeted accounts. The prospects’ online experience includes viewing only ads that matter for their business. ABM makes sense, from a scientific point of view. For the same campaign assets, would you rather (1) spend $1000 and be viewed by 2% of your top target (you basically wasted about $980 of budget), or (2) spend $1000 on 100% of your most valuable target prospect accounts. Scientifically speaking, option 2 will always bring a better return in your campaign performance. Continue reading “8 Questions to ask your team before starting your Account Based Marketing Journey”
Last week I have received an email from another blogger:
Continue reading “What Fahamu Pecou can teach marketers about branding and culture”
