The impact of technology mindset on marketing

I have worked with a lot of technical teams, and frequently I hear them say that they are specialized in a specific coding language, whether it is python, or Ruby, Java, or whatever is coming next. Tech teams work on […]

Why was Prime Day 2018 a long marketing nap?

It is easy to picture the worst happening and to react by trying to prepare for those rocky times ahead. In most of the companies I have worked with, we’ve designed a crisis plan in case things were to  turn […]

5 Digital Projections for June 2026

We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future – Peter Drucker We live in a […]

J-1 avant RGPD

Le GDPR nous a tenu éveillé pendant plusieurs mois ici aux Etats Unis. Nous arrivons au bout, et il reste quelques éléments à boucler. Pour être honnête, c’est une bonne chose que les marketeurs doivent faire plus attention dans la manière dont […]

Tant de techniques marketing à partager

Il y a tant d’opportunités d’améliorer la performance des entreprises françaises graces aux nouvelles techniques avancées de marketing. Ces techniques, acquises aux Etats Unis, supportent la croissance organique et permettent d’être plus efficace face à la competition nationale et internationale. […]

The truth about your company’s digital journey

Companies are wrapping their head around the idea that they might need to adopt new technology solutions to support their growth. To improve the companies’ performance, marketing is the lowest hanging fruit, as they have been considered for a long […]

The Good the Bad and the Ugly GDPR

The world of digital marketing is evolving, and consumer data is at the center of this evolution. It took about 20 years to create an enforceable internet regulation that protects customers. This comes at a high price for companies. The Propeller […]