It is easy to picture the worst happening and to react by trying to prepare for those rocky times ahead. In most of the companies I have worked with, we’ve designed a crisis plan in case things were to turn […]
It is good to be driven and to have dreams that you want to turn into reality. As human beings, we are limited in resources—time, health, and money. I know something about financing seemingly unattainable projects, because eight years ago, […]
I got the great pleasure to be featured on the #Flipmyfunnel podcast with Atlanta’s own Sangram Vajre to discuss Account Based Marketing for small teams.
We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future – Peter Drucker We live in a […]
Le GDPR nous a tenu éveillé pendant plusieurs mois ici aux Etats Unis. Nous arrivons au bout, et il reste quelques éléments à boucler. Pour être honnête, c’est une bonne chose que les marketeurs doivent faire plus attention dans la manière dont […]
Il y a tant d’opportunités d’améliorer la performance des entreprises françaises graces aux nouvelles techniques avancées de marketing. Ces techniques, acquises aux Etats Unis, supportent la croissance organique et permettent d’être plus efficace face à la competition nationale et internationale. […]
Companies are wrapping their head around the idea that they might need to adopt new technology solutions to support their growth. To improve the companies’ performance, marketing is the lowest hanging fruit, as they have been considered for a long […]
The world of digital marketing is evolving, and consumer data is at the center of this evolution. It took about 20 years to create an enforceable internet regulation that protects customers. This comes at a high price for companies. The Propeller […]
Once upon a time, there was a talented little SAAS company who was making a lot of money thanks to a mix of state of the art engineering, Marketing agility, and Sales Ninjas. They all lived happy in this company […]
I have been working on Account Based Marketing (ABM) for a few years now in B2B operation marketing, and I love the value that it brings to companies and to prospects. Instead of spending a lot of money to acquire […]
