5 Digital Projections for June 2026

We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future – Peter Drucker

We live in a great time, when business-minded people have abundant opportunities. There are as many opportunities now as there were in June 2010, when Uber was just a crazy idea, and Airbnb was unthinkable. Continue reading “5 Digital Projections for June 2026”

J-1 avant RGPD

Le GDPR nous a tenu éveillé pendant plusieurs mois ici aux Etats Unis. Nous arrivons au bout, et il reste quelques éléments à boucler. Pour être honnête, c’est une bonne chose que les marketeurs doivent faire plus attention dans la manière dont ils communiquent avec leur prospects. Les sanctions élevées vont imposer aux entreprise de donner plus de responsabilité au département marketing qui constituera un risque plus important comparé à avant.

Tant de techniques marketing à partager

Il y a tant d’opportunités d’améliorer la performance des entreprises françaises graces aux nouvelles techniques avancées de marketing. Ces techniques, acquises aux Etats Unis, supportent la croissance organique et permettent d’être plus efficace face à la competition nationale et internationale. Mon blog, qui est principalement rédigé en anglais pour le marché américain, évoluera vers une plate-forme de videos qui permettront aussi aux francophones de bénéficier de mon experience et de mon access privilégié à la culture outre-atlantique.

The truth about your company’s digital journey

Companies are wrapping their head around the idea that they might need to adopt new technology solutions to support their growth. To improve the companies’ performance, marketing is the lowest hanging fruit, as they have been considered for a long time as an art and craft department. Jack Ma, Alibaba’s CEO, calls this transformation the “New Retail.” It can be applied to finance, travel, healthcare sectors and even services.

There are three phases that I consider when I analyze companies, and as a stakeholder, there are several opportunities to help them grow. Continue reading “The truth about your company’s digital journey”

The Good the Bad and the Ugly GDPR

The world of digital marketing is evolving, and consumer data is at the center of this evolution. It took about 20 years to create an enforceable internet regulation that protects customers. This comes at a high price for companies. The Propeller Insights, in March 2018, indicates that 36 percent of the 300 security executives surveyed will spend between $50,000 and $100,000 on European regulations preparations, and 24 percent will spend between $100,000 and $1 million. Only about 10 percent are expected to spend more than $1 million. There are several sides to the GDPR story that I will present here. You can find a definition about the General Data Protection Regulations here Continue reading “The Good the Bad and the Ugly GDPR”

8 Questions to ask your team before starting your Account Based Marketing Journey

I have been working on Account Based Marketing (ABM) for a few years now in B2B operation marketing, and I love the value that it brings to companies and to prospects. Instead of spending a lot of money to acquire new prospects that might not be qualified, now we spend money only on targeted accounts. The prospects’ online experience includes viewing only ads that matter for their business. ABM makes sense, from a scientific point of view. For the same campaign assets, would you rather (1) spend $1000 and be viewed by 2% of your top target (you basically wasted about $980 of budget), or (2) spend $1000 on 100% of your most valuable target prospect accounts. Scientifically speaking, option 2 will always bring a better return in your campaign performance.  Continue reading “8 Questions to ask your team before starting your Account Based Marketing Journey”

How important is your next shiny object?

In the martech’s world, shiny objects appear every day. In B2B, they give the promise of more leads, better leads, shinier leads. In B2C more sales, better buyers, and increase in loyalty.
These new software products are presented behind customer quotes, best practices and other roughly measured benefits, and their value sounds for the most part legit. Unfortunately sometimes, they just offer small differences compared to other alternatives – when they don’t  use their competitors as a white brand. For B2B buyers, navigating in this sea of dreams is a challenge, and marketers spend a lot of time trying to make sense of all the noise.

Last week I have received an email from another blogger:

Continue reading “How important is your next shiny object?”

What Fahamu Pecou can teach marketers about branding and culture

Fahamu Pecou Marketing
I have just bought an art piece by internationally known artist Fahamu Pecou, Atlanta based, and I wanted to let this brilliant artist know what I am thinking of his art. I have written him an open note that I share at the end of this post. While writing this open letter, I realized that Fahamu also has few thing to teach marketers about branding and the weight of culture in the identity of their corporation.

Continue reading “What Fahamu Pecou can teach marketers about branding and culture”