There are seemingly countless websites out there. Every minute, 571 new websites go live. Internet users going through websites very quickly, skimming content and then leaving in an average of 15 seconds. Think about your own web-surfing habits and you will probably agree. Web […]
Not reaching and converting the numbers of people you want? Replacing your marketing team is not the answer. Tune that team up! When you want to reach and convert more people, empowering and training your team to know their limits […]
When it comes to running a business, marketing is the the umph that makes your product stand out in a world of commodities. Understand that your target customer hasn’t been waiting for you to come to market to answer the […]
Most B2B marketers agree that it takes between eight and ten touchpoints to generate interest with a potential prospect. A touchpoint happens when the product or service comes into contact with the potential customer. It is the place where the […]
I love tech, and I was born in this era, when it is easier to create and analyze a website in full HTML than building an outdoor shed (even if I can do both now). Allow me to share this […]
In B2B, I often hear people talking about the relationship between marketing and sales. This is very disturbing, because the difference is most of the time presented in a type of conflict of resources and activity. When sales are down, sales […]
As I am building my next mass-email campaign, I was wondering WWC-SD (What Would Can-Spam Do?). Can-Spam establishes the standards in sending commercial emails. The Federal Trade Commission (FTC) enforces these rules. For most of us marketing professionals, considering Can-Spam […]
Demand generation and lead generation are often used interchangeably to represent the idea that someone may be interested in buying the fabulous product you are selling. As I am reading the Patterson Principles of Selling by Jeffrey Gitomer, I realize that […]
Measuring individuals’ feelings and perceptions can be complex, especially when they are not always clearly expressed by customers and prospects. Advocates of factoring feelings into marketing strategies state that “people don’t always know what they want anyways, that their emotions […]
Most of the time, when I mention speed in marketing, someone will attach this trait to the fact that I’m of the “millennial” generation. When I say “speed”, I’m talking about the way technology, innovation, and the world itself is […]
