Once upon a time, there was a talented little SAAS company who was making a lot of money thanks to a mix of state of the art engineering, Marketing agility, and Sales Ninjas. They all lived happy in this company […]
I have been working on Account Based Marketing (ABM) for a few years now in B2B operation marketing, and I love the value that it brings to companies and to prospects. Instead of spending a lot of money to acquire […]
In the martech’s world, shiny objects appear every day. In B2B, they give the promise of more leads, better leads, shinier leads. In B2C more sales, better buyers, and increase in loyalty. These new software products are presented behind customer […]
I have just bought an art piece by internationally known artist Fahamu Pecou, Atlanta based, and I wanted to let this brilliant artist know what I am thinking of his art. I have written him an open note that I […]
I love small local businesses with a soul and a relatable story. Businesses where you can talk with the owner and hear his/her passion in every sentence. Businesses for which you go to your favorite social network and click “Like”, […]
Published first on MessageGears’ Blog: Marketing’s Evolution Keeps Making It More Personal. The evolution of marketing over the past 50 years brought it from being sales led to being tech led today, and technology will continue to drive this science […]
‘Tracking cookies’ allow you to provide your customers and visitors, with an uninterrupted experience with your brand. Tracking cookies are the centerpiece of most of the automation marketing technologies and website analytics. More and more companies implement them on their […]
I am all about measuring Marketing performance; We are far from the time where it was enough to show nice pictures and repeat. Marketers are turning into Project Managers, and are taking more and more responsibilities in the prospect journey […]
I have been fortunate to work in the marketing departments of large companies and startups of different levels. Through that experience I have learned that company culture is critical to success! Being an employee of a company is like being […]
Here is an informative blog survey that Drift, a company that helps marketers, collected. I have been on the side of the room where the sales team tells us how our leads are not converting and that is why clients […]
