Ask yourself the right questions when building end of year marketing dashboards

It is that time of the year again, late October, when B2B marketers take a hard look at the year to date and start figuring out the strategy, tactics and budget for the next year. Every year it is the same dance in B2B marketing. It is a little different in B2C, for them it is the beginning of prime time with the end of the year’s holidays: 11.11, Thanksgiving, Black Friday, Cyber Monday, Christmas, Kwanza, Hanukkah, etc.

Continue reading “Ask yourself the right questions when building end of year marketing dashboards”

Evolution of Messaging in the Customer Experience

While growing up, my mom told me that when we first engage in a discussion with someone that we just meet, we listen to the person introducing themselves, we pay attention to what they say, and their body language. Then, we talk using empathy and relate to the person in a meaningful and sincere way.

When it comes to messaging and technology, it’s the same thing, and most of the digital messaging tools have been created with the idea of enabling interaction with a large number of people. Continue reading “Evolution of Messaging in the Customer Experience”

The impact of technology mindset on marketing

I have worked with a lot of technical teams, and frequently I hear them say that they are specialized in a specific coding language, whether it is python, or Ruby, Java, or whatever is coming next. Tech teams work on the architecture of platforms that rely on these coding languages. Technology is often turned toward itself, and the goal is to build the best tech resource, be the best developer, and to geek about it.
In marketing, it is a little different and our goal is customer satisfaction. Everything revolves around the customer experience and satisfaction. Sometimes customers need to go through a long journey, and sometimes the experience is short and sweet and the question is simply to figure out the quickest way to buy. Continue reading “The impact of technology mindset on marketing”

5 Money Management Tips When Financing Your Dreams to Reality

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It is good to be driven and to have dreams that you want to turn into reality. As human beings, we are limited in resources—time, health, and money. I know something about financing seemingly unattainable projects, because eight years ago, I decided to come live in the US permanently, to live my American dream, and so far, I am not disappointed. Continue reading “5 Money Management Tips When Financing Your Dreams to Reality”

5 Digital Projections for June 2026

We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future – Peter Drucker

We live in a great time, when business-minded people have abundant opportunities. There are as many opportunities now as there were in June 2010, when Uber was just a crazy idea, and Airbnb was unthinkable. Continue reading “5 Digital Projections for June 2026”

The truth about your company’s digital journey

Companies are wrapping their head around the idea that they might need to adopt new technology solutions to support their growth. To improve the companies’ performance, marketing is the lowest hanging fruit, as they have been considered for a long time as an art and craft department. Jack Ma, Alibaba’s CEO, calls this transformation the “New Retail.” It can be applied to finance, travel, healthcare sectors and even services.

There are three phases that I consider when I analyze companies, and as a stakeholder, there are several opportunities to help them grow. Continue reading “The truth about your company’s digital journey”

The Good the Bad and the Ugly GDPR

The world of digital marketing is evolving, and consumer data is at the center of this evolution. It took about 20 years to create an enforceable internet regulation that protects customers. This comes at a high price for companies. The Propeller Insights, in March 2018, indicates that 36 percent of the 300 security executives surveyed will spend between $50,000 and $100,000 on European regulations preparations, and 24 percent will spend between $100,000 and $1 million. Only about 10 percent are expected to spend more than $1 million. There are several sides to the GDPR story that I will present here. You can find a definition about the General Data Protection Regulations here Continue reading “The Good the Bad and the Ugly GDPR”