The 5 Major Steps in Your Customer Journey
There are 5 major levers in your to use in your customer journey that are essential for the success of your brand. You need to pay attention to all of these levers to grow your business.
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Ask yourself the right questions when building end of year marketing dashboards
It is that time of the year again, late October, when B2B marketers take a hard look at the year to date and start figuring out the strategy, tactics and budget for the next year. Every year it is the […]
Evolution of Messaging in the Customer Experience
While growing up, my mom told me that when we first engage in a discussion with someone that we just meet, we listen to the person introducing themselves, we pay attention to what they say, and their body language. Then, […]
Today I became an American citizen.
In business and life, I enjoy pushing the boundaries of what is considered to be possible and go after my big dream that is composed of smaller dreams that I organize in a way that I can build on. I […]
The impact of technology mindset on marketing
I have worked with a lot of technical teams, and frequently I hear them say that they are specialized in a specific coding language, whether it is python, or Ruby, Java, or whatever is coming next. Tech teams work on […]
5 Money Management Tips When Financing Your Dreams to Reality
It is good to be driven and to have dreams that you want to turn into reality. As human beings, we are limited in resources—time, health, and money. I know something about financing seemingly unattainable projects, because eight years ago, […]
PODCAST: Account-Based Marketing for Small Teams w/ Charles Kollo
I got the great pleasure to be featured on the #Flipmyfunnel podcast with Atlanta’s own Sangram Vajre to discuss Account Based Marketing for small teams.
5 Digital Projections for June 2026
We are in one of those great historical periods that occur every 200 or 300 years when people don’t understand the world anymore, and the past is not sufficient to explain the future – Peter Drucker We live in a […]
The truth about your company’s digital journey
Companies are wrapping their head around the idea that they might need to adopt new technology solutions to support their growth. To improve the companies’ performance, marketing is the lowest hanging fruit, as they have been considered for a long […]
The Good the Bad and the Ugly GDPR
The world of digital marketing is evolving, and consumer data is at the center of this evolution. It took about 20 years to create an enforceable internet regulation that protects customers. This comes at a high price for companies. The Propeller […]