Tune Up Your Marketing Team

Not reaching and converting the numbers of people you want? Replacing your marketing team is not the answer. Tune that team up! When you want to reach and convert more people, empowering and training your team to know their limits […]

5 Reasons to Stop the Feud Between Marketing and Sales

In B2B, I often hear people talking about the relationship between marketing and sales. This is very disturbing, because the difference is most of the time presented in a type of conflict of resources and activity. When sales are down, sales […]