At the end of 2011, I started Shelterous, Inc. when I was still a student at the Harvard Extension School. Shelterous was an airline review website that allows travelers to give their feedback on previous flights to help future travelers […]
While growing up, my mom told me that when we first engage in a discussion with someone that we just meet, we listen to the person introducing themselves, we pay attention to what they say, and their body language. Then, […]
I have just bought an art piece by internationally known artist Fahamu Pecou, Atlanta based, and I wanted to let this brilliant artist know what I am thinking of his art. I have written him an open note that I […]
I love small local businesses with a soul and a relatable story. Businesses where you can talk with the owner and hear his/her passion in every sentence. Businesses for which you go to your favorite social network and click “Like”, […]
I am all about measuring Marketing performance; We are far from the time where it was enough to show nice pictures and repeat. Marketers are turning into Project Managers, and are taking more and more responsibilities in the prospect journey […]
Not reaching and converting the numbers of people you want? Replacing your marketing team is not the answer. Tune that team up! When you want to reach and convert more people, empowering and training your team to know their limits […]
When it comes to running a business, marketing is the the umph that makes your product stand out in a world of commodities. Understand that your target customer hasn’t been waiting for you to come to market to answer the […]
I love tech, and I was born in this era, when it is easier to create and analyze a website in full HTML than building an outdoor shed (even if I can do both now). Allow me to share this […]
In B2B, I often hear people talking about the relationship between marketing and sales. This is very disturbing, because the difference is most of the time presented in a type of conflict of resources and activity. When sales are down, sales […]
Demand generation and lead generation are often used interchangeably to represent the idea that someone may be interested in buying the fabulous product you are selling. As I am reading the Patterson Principles of Selling by Jeffrey Gitomer, I realize that […]
